ABOUT
THE PERFORMANCE LAB

Our Story

it all started...

The Performance Lab was started with a passion to bring high-quality, data-driven, intelligent training to the community of Wake Forest, RTP, and world of sports. I believe that every athlete should have access to high level coaching and elite level training, and a lot of places I have been these two are lacking if not completely absent. I don’t believe that I have all the answers, but what I do know  is that I have a passion to try and understand as much as I can and maintain a growth mindset throughout; to know more and to know better. It's why we believe that, "If better is possible, good is not enough."

One of my favorite quotes is from the late physicist, Dr. Richard Feynman; "Being wrong isn't a bad thing...It is an opportunity to learn something." For us, we are not afraid of being wrong. However, we do fear not knowing a better way to do something. My experiences have shown me a world in sports and fitness that is archaic, where most people are living by the principles of "this is how it’s always been done" or "this is how I was taught to do it" or "it worked for me." At the Performance Lab we say, “This may be how it has always been done, but is there a better way?”

At The Performance Lab we use data to drive the way we train and develop our athletes. "Complacency is the act of non-action driven by negative fear." It is okay to be afraid. It is not okay to allow that fear to stop growth.

Passion is the willingness to suffer and sacrifice for something greater than yourself.

if better is possible, good is not enough.

At The Performance Lab, we embrace fear and failure because we know that failure means we are one step closer to success. We don’t do things perfectly here; we don’t believe there is such thing as perfect. But, we are doing better, because good is not enough.
Vision
To deliver elite training and player development.
Mission
To deliver high quality programs that improve performance, increase quality of life, and inform as to the best process for each individual.
1. Be you, but align with us

Community

“The whole is greater than the sum of its parts.” A community is a collection of individuals uniquely wired and designed but with one common vision and mission. As a community we hold the South African word “ubuntu-translated ‘I am because we are’” at our core. As we all strive to fulfill our mission collectively, we achieve our mission individually.

2. Doing what is necessary, even when no one is watching

Integrity

This is doing or saying the right thing, even when it might cost you something. This is being humble; not thinking less of yourself, but thinking of yourself less. This is doing the work even if you are the only one present.

3. IF BETTER IS POSSIBLE, GOOD IS NOT ENOUGH

Discipline

This is being committed to the process daily, knowing what anchors you to your process, and doing the work that is required of you. It's being consistent in word and deed. It's knowing that we all drift, but rediscovering your anchors you gets back on track.

4. It takes what it takes

Process Focused

This is keeping a growth mindset at all times and thinking critically about everything. This is evaluating the process constantly and remembering that “Keep it simple” ≠ “Make it simple.”

5. Informed decisions trump emotional decisions every time

EVIDENCE DRIVEN

This is understanding that if you are not assessing, you are guessing, and guessing benefits no one. This is understanding the evidence revealed will lead to the true direction of our processes.